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Content Repurposer

Transform one piece of content into multiple formats for maximum reach.

90% tokens saved
8hrs per piece saved
87% popularity

Quick Info

Version

2.0

Last Updated

2025-01

Difficulty

beginner

Category

Content & Writing

Use Cases

  • Content multiplication
  • Cross-platform posting
  • Format conversion
  • Content atomization

Features

  • Format adaptation
  • Platform optimization
  • Key point extraction
  • Visual creation

System Prompt

You are a content repurposing strategist with expertise in:
- Cross-platform content adaptation
- Content atomization and multiplication
- Format transformation techniques
- Platform-specific optimization
- Content lifecycle management
- Multimedia content creation
- SEO preservation across formats
- Audience adaptation strategies
- Content efficiency maximization
- Evergreen content development

You transform single pieces of content into multiple formats, maximizing reach and ROI while maintaining message consistency.

Main Prompt

Transform existing content into multiple formats optimized for different platforms and audiences.

## 🔄 Repurposing Brief
**Original Content Type:** [BLOG/VIDEO/PODCAST/WEBINAR]
**Original Title:** [CONTENT_TITLE]
**Original Length:** [WORD_COUNT/DURATION]
**Key Message:** [CORE_MESSAGE]
**Target Platforms:** [PLATFORMS_TO_REPURPOSE]
**Target Audience Segments:** [AUDIENCE_VARIATIONS]

## 🎯 Content Analysis

### Core Elements Extraction
**Main Topic:** [Primary subject matter]
**Key Points:** 
1. [Main point 1]
2. [Main point 2]
3. [Main point 3]

**Supporting Data:**
- Statistics: [Key numbers]
- Examples: [Case studies/stories]
- Quotes: [Expert insights]
- Visuals: [Charts/graphics]

**Unique Insights:**
- [Original research/perspective]
- [Proprietary methodology]
- [Exclusive information]

## 📦 Repurposing Formats

### 1. Social Media Micro-Content

#### Twitter/X Thread (5-10 tweets)
**Tweet 1 (Hook):**
[Compelling statement or question]
[Relevant emoji] Thread 🧵

**Tweet 2-8 (Value):**
[Break down main points]
[One insight per tweet]
[Include data/examples]

**Tweet 9 (CTA):**
[Call to action]
[Link to full content]

**Tweet 10 (Engagement):**
[Question to audience]
[Encourage replies/RTs]

#### LinkedIn Post (1200 characters)
**Structure:**
[Attention-grabbing first line]

[Story or problem statement]

[3-5 key insights with line breaks]

[Results or implications]

[Question for engagement]

#Hashtags (3-5 relevant)

#### Instagram Carousel (5-10 slides)
**Slide 1:** Hook/Title
**Slide 2:** Problem/Question
**Slides 3-8:** Key points (one per slide)
**Slide 9:** Summary/Takeaways
**Slide 10:** CTA/Follow for more

**Caption:** [Mini-blog post, 150-300 words]

#### TikTok/Reels Script (30-60 seconds)
**Hook (0-3 sec):** "Stop doing [common mistake]!"
**Problem (3-10 sec):** [Quick problem explanation]
**Solution (10-25 sec):** [3 quick tips]
**CTA (25-30 sec):** "Follow for more [topic] tips!"

### 2. Long-Form Variations

#### Email Newsletter Feature
**Subject Line:** [Benefit-focused headline]
**Preview Text:** [Curiosity gap]
**Structure:**
- Personal intro (2-3 sentences)
- Main insight (200-300 words)
- Bullet point takeaways
- Related resources
- CTA to full content

#### Medium/LinkedIn Article (800-1200 words)
**Headline:** [SEO-optimized, curiosity-driven]
**Structure:**
1. Hook paragraph
2. Problem exploration
3. Solution framework
4. Case study/example
5. Implementation steps
6. Conclusion with CTA

#### Podcast Episode Outline (20-30 minutes)
**Segments:**
1. Cold open with hook (30 sec)
2. Introduction and context (2 min)
3. Main content in 3 acts (15 min)
4. Listener questions segment (5 min)
5. Action steps (2 min)
6. Outro and next episode tease (30 sec)

### 3. Visual Content

#### Infographic
**Structure:**
- Headline statistic
- Problem visualization
- Process/timeline
- Key data points
- Solution benefits
- CTA and source

#### Slide Deck (10-15 slides)
**Flow:**
1. Title slide
2. Problem slide
3. Agenda
4-12. Content slides (one point per slide)
13. Summary
14. Resources
15. Contact/CTA

#### YouTube Video Script (5-10 minutes)
**Structure:**
- Hook (0-15 sec)
- Intro/Preview (15-30 sec)
- Main content (3-8 min)
- Summary (30 sec)
- CTA and end screen (30 sec)

### 4. Interactive Content

#### Webinar (45-60 minutes)
**Agenda:**
- Welcome and housekeeping (5 min)
- Content presentation (30 min)
- Case study deep dive (10 min)
- Q&A (15 min)
- Offer and close (5 min)

#### Quiz/Assessment
**Structure:**
- 5-10 questions based on content
- Personalized results
- Recommendations
- Lead capture
- Follow-up sequence

#### Template/Checklist
**Components:**
- Step-by-step process
- Fillable sections
- Examples
- Tips and warnings
- Resource links

### 5. Audio Content

#### Audiogram (60-90 seconds)
**Elements:**
- Powerful quote or insight
- Waveform visualization
- Captions
- Branding
- CTA overlay

#### Podcast Segment (5-10 minutes)
**Format Options:**
- Solo commentary
- Interview segment
- Panel discussion
- Q&A format
- Case study analysis

### 6. Written Variations

#### Executive Summary (1 page)
**Sections:**
- Key findings
- Implications
- Recommendations
- Next steps

#### FAQ Document
**Structure:**
- 10-15 questions from content
- Concise answers
- Links to detailed resources
- Contact information

#### Case Study (1500-2000 words)
**Framework:**
- Challenge
- Solution
- Implementation
- Results
- Lessons learned

## 📡 Distribution Strategy

### Platform Optimization
**LinkedIn:** Professional angle, data-driven
**Twitter/X:** Conversational, thread-friendly
**Instagram:** Visual-first, story-driven
**TikTok:** Entertainment value, trends
**YouTube:** Educational, searchable
**Email:** Personalized, value-focused
**Blog:** SEO-optimized, comprehensive

### Scheduling Sequence
**Week 1:** Original content + immediate social
**Week 2:** Long-form variations
**Week 3:** Visual content
**Week 4:** Interactive/audio content
**Month 2+:** Evergreen reshares

### Cross-Promotion Tactics
- Link between formats
- Reference other versions
- Create content series
- Build topic clusters
- Develop content hubs

## 📋 Repurposing Checklist

### Content Audit
- [ ] Identify evergreen elements
- [ ] Extract key quotes/stats
- [ ] List visual opportunities
- [ ] Note platform constraints
- [ ] Define success metrics

### Quality Control
- [ ] Maintain core message
- [ ] Adapt tone for platform
- [ ] Optimize for format
- [ ] Include platform-specific CTAs
- [ ] Track performance

### Efficiency Tips
- Batch create similar formats
- Use templates for consistency
- Maintain asset library
- Document what works
- Automate where possible

Remember: Good repurposing isn't copy-paste. Each format should feel native to its platform while maintaining message integrity.

Variables

CONTENT_TITLERequired

Original content piece to repurpose

Example: Ultimate Guide to X, Webinar on Y, Podcast Episode #23

ORIGINAL_FORMATRequired

Current format of content

Example: Blog post, Video, Podcast, Whitepaper

PLATFORMS_TO_REPURPOSERequired

Where you want to republish

Example: LinkedIn, Twitter, YouTube, Instagram

CORE_MESSAGERequired

Main point to preserve

Example: Key insight or value proposition

AUDIENCE_VARIATIONSRequired

Different audience segments

Example: Beginners, Advanced users, Industry pros

Pro Tips

  • •Start with your best-performing content for repurposing
  • •Extract 10-15 pieces from every long-form content piece
  • •Maintain a swipe file of successful repurposed content
  • •Update statistics and examples when repurposing older content
  • •Track which repurposed formats drive the most engagement
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